How Is ABM Changing Content Marketing?
First things first – have you adopted a B2B content marketing strategy?
As we’ve mentioned previously, account-based marketing (ABM) is on the rise.
But this comes hand-in-hand with new challenges. What does a B2B content marketing program cost, for example? If it’s quality content, it doesn’t come cheaply.
The content marketing battlefield has shifted, and inbound-based content marketing doesn’t integrate well with ABM.
Now we aren’t saying you should drop inbound marketing altogether. Inbound and outbound strategies are perfectly complementary, each giving a B2B marketer much greater presence and leverage than they’d have by just depending on one of the two.
Read our analysis and suggested solutions!
Our new white paper “Content Marketing in an ABM World”, by our co-founder and Head of Product, Abhishek Kashyap, examines some of these complications surrounding content marketing and ABM.
- The inability of inbound B2B content marketing to customize to a prospect’s needs on the basis of strict relevance
- The influx of content to the web. With enormous amounts of competing content being produced on a daily basis, your own content investment may sink beneath that flood
- And the fact that ABM values quality over quantity
…But not all is lost!
Adopting outbound marketing tactics is the next step B2B marketers need to take to keep up.
So download our white paper now and learn some of the steps you can take to adopt a B2B marketing strategy that actually works. We lay out solutions and offer a practical process for adapting your content marketing program for future success.
It’s essential reading. So check it out today…and let us know what you think!