Is Your Marketing Technology Stack Smart Enough?
Now we’ll be honest, our new ebook doesn’t really take the path of our other content.
Why? All of our white papers and ebooks provide valuable insights on AI and marketing (or so we hope)! This one focuses a little more on MarianaIQ and how we can help your martech stack. It’s still a fun read though, and really digs into how artificial intelligence can help transform your current marketing toolkit.
Start off with a dive into what makes ABM successful. Ok we’ll just tell you – it’s effectively engaging the right Buying Groups, but also tailoring that engagement to each individual in a Buying Group. Which, in turn, brings us to the enormous amounts of data that need to be analyzed to achieve that level of granularity. And you know where we’re going with that… (hint, it starts with deep and ends with learning!)
We go on to outline key steps to take to add MarianaIQ to your marketing stack and launching AI-powered ABM campaigns. This includes everything from adopting better metrics to mapping conversion paths. Be ready to really get into the nitty gritty of campaigns.
Maybe the best way to sum it up is to quote the ebook itself:
We see the convergence of Deep Learning, ABM and the marketing technology stack as a very real tipping point in B2B marketing, but one that’s only made viable when all three elements are equally embraced by marketers, so they’re able to work in unison.
So if any of this appeals to your curiosity, now is the best time to download our new ebook: Building a Smarter Stack. We hope you enjoy it!