What Would You Like to Upgrade First?

What Would You Like to Upgrade First?

FINDING PROSPECTS

Prospect IQ. Get real prospects you didn’t know existed.
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CONVERTING LEADS

Conversion IQ. Automatically convert leads like your best sales stars.
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Prospect IQ

Prospect IQ allows you to identify new prospects you didn’t even know existed and reach and engage with them on social platforms – like Twitter and Facebook – at 2x the average frequency. It’s an easy starting point for organizations small or large, across any vertical, that want new prospects not already looking for you. They’re top of the funnel and half the cost of Google Adwords.

1. SOCIAL TARGETING FOR ABM. IN MINUTES

Just three variables to select from, yet millions of personalized outcomes. Select channels like Facebook and Twitter, budget, and timeframe. Then our deep learning gathers anonymized personal identities and targets prospects. Through APIs you reach each individual prospect for the same campaign across multiple channels with a harmony of personalized messages.

2. AUTOMATIC PERSONALIZED MESSAGE TOPICS

Our deep learning engine crafts suggested topic areas based on each persona’s interests. Then you decide how best to personalize messages, landing pages and emails for your campaigns. You can also upload personalized creatives, messages, and landing pages. Mariana’s user interface takes care of the placement.

3. PINPOINT SPECIFIC ACCOUNTS AND PERSONAS

Forget keyword or interest based targeting. Select accounts based on intent, target account list, or company demographics (e.g., size, industry, location). Select personas you want to target. Prospect IQ pinpoints the specific people in those accounts matching personas, then executes the campaigns for you.

Conversion IQ

While Prospect IQ focuses on prospects ABOVE the funnel, Conversion IQ focuses on leads IN the funnel, allowing you to reach existing prospects effectively– even those who have unsubscribed on social media. Conversion IQ cleans, nurtures, and converts leads in the funnel at rates up to 10X higher. It is the other half that completes Mariana’s personalized marketing upgrade suite.

Conversion IQ includes all the features of Prospect IQ–omnichannel marketing, personalized messages, and pinpoint campaigns – plus these added features:

  • Lead normalization
  • Real-time nurture campaigns
  • Lead database cleansing

The idea of spam almost disappears. Instead you and your leads grow closer in understanding of each other by the minute. Sales get closer by the minute too.

Integrations

REST API integrations extensible to any Marketing or Sales Automation platform. Current integrations:

Pardot
Marketo
Salesforce