Mariana Resources

Our technology goes to unexplored depths—so does our thinking.

White Papers

WHITE PAPER

Building a Smarter Stack

Learn how MarianaIQ augments your martech toolkit, making at-scale ABM a reality.
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WHITE PAPER

AI: Defining Deep Learning

What is Deep Learning and how can we apply it to marketing? Take a technical dive.
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WHITE PAPER

Building Actionable Personas

Learn why personas matter and how AI solves the challenges of having them empower ABM.
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Webinars & Podcasts

WEBINARS & PODCASTS

Adwords for ABM: The AI Effect

Venkat Nagaswamy (CEO, MarianaIQ) and Sameer Khandelwal (Senior Director of Strategy and Businesss Development, Position²) present a live stream on using SEM for B2B.
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WEBINARS & PODCASTS

How To Craft an Account Based Paid Media Budget

A discussion with Kwanzoo on planning your ABM paid media budget based on your target account list size, goals for your ad program, and more.
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WEBINARS & PODCASTS

How To Accelerate Your ABM Strategy with Social Media

Venkat Nagaswamy talks to Vijay Mani, VP of Growth at Zendesk, about results Zendesk saw from social advertising, AI-based social transforming the marketing funnel and the revamped SiriusDecisions demand waterfall.
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Best Practice Guides

BEST PRACTICE GUIDE

Best Practices: Adwords for B2B

Your guide to optimizing Google Adwords for B2B.
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BEST PRACTICE GUIDE

Best Practices: Landing Pages

This checklist ensures you "x" every box as you create the perfect landing page.
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BEST PRACTICE GUIDE

Best Practices: Facebook and Twitter B2B Ads

Tips to help your ads grab the most eyeballs and clickthroughs in one free, convenient guide.
Read the full best practice guide