Marketer’s Guide to Social Media

Explore the past, present and emergent future of digital B2B prospecting.

Marketer’s Guide

What’s the future of prospecting and customer engagement?

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Just a few of the nuggets we’ve crammed into this ebook:

 

  • How the rise of the self-directed buyer upended everything in the B2B selling cycle
  • The prospecting paradigm is no longer about discovering leads
  • Big Data isn’t necessarily  the cure-all for what ails a marketer
  • Present-day buyer personas are outmoded and even damaging for marketers
  • Why platforms leveraging  social targeting and AI will be a “magic bullet” for customer engagement in an omnichannel world, making account-based marketing (ABM) a reality