Marketer’s Guide to Social Media for Customer Engagement
Explore the past, present and emergent future of digital B2B prospecting.
What’s the future of prospecting and customer engagement?
Just a few of the nuggets we’ve crammed into this ebook:
- How the rise of the self-directed buyer upended everything in the B2B selling cycle
- The prospecting paradigm is no longer about discovering leads
- Big Data isn’t necessarily the cure-all for what ails a marketer
- Present-day buyer personas are outmoded and even damaging for marketers
- Why platforms leveraging social targeting and AI will be a “magic bullet” for customer engagement in an omnichannel world, making account-based marketing (ABM) a reality