SaaS Insider and Venkat Discuss Learning and ABM
I know what you’re thinking. Can it really beat listening to Ryan Seacrest? No, no it can’t. BUT Seacrest never talks about account based marketing and I suspect not everyone blasts top 40 every morning, so this is a pretty fantastic alternative.
The podcast starts off talking about lifelong learning. Shout out to Coursera! Venkat discusses some of the courses he took in his free time to help him realize what gaps in marketing he wanted to address. Learning has remained an important part of his life, and he’s incorporating learning time into the office structure for everyone at MarianaIQ.
Naturally after talking about different courses, we come to the hotly debated question: reading or listening? Once we’ve heard both sides, we dive into the pros and cons of Philip Roth.
Slowly we move from learning and literature to account based marketing. What is ABM? Hear Venkat’s take on how and why account based marketing is necessary. (Spoiler: ABM is the reinvention of outbound marketing; every sale IS account based, as there will always be a committee of people involved in the decision making.)
So press play and turn up the volume. This podcast will make you laugh and more importantly, make you want to pick up a book and start learning again!